Zhen Fang (房桢)
Assistant Professor of Marketing
zhenfang@fudan.edu.cn
School of Management
Fudan University
Shanghai, China
Biography
I am an Assistant Professor in Marketing at School of Management, Fudan University. Prior to joining FDSM, I received my Ph.D. at University of Washington in 2022 and my bachelor degree at School of Economics and Management of Tsinghua University in 2017.
My research interest generally lies in online platform design and analytics. Specifically, my current research centers around operations innovations and user behaviors on various online platforms such as e-commerce, crowdfunding, streaming media, and social media. I also investigate the transformational impacts of information technology, machine behaviors and regulation of AI.
© 2023 Zhen Fang